Oct 04, · Importance of a Website for Marketing. The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your Estimated Reading Time: 9 mins A website is very important for every business as it brings several benefits & advantages, and plays important roles in growth. Website also gives a competitive advantage. SEO Training; SEO Consulting; Why a good website is important in today's world Importance of a website is unparalleled. But having a good website is important and paramount Importance of Website: Customers all over the world can find you 8. Why Is Website Important? It's an Easily Accessible Data Center. Another great reason why a website is important is that it can also act as a data center for your own employees, customers, and your prospects. A great example of this is my customer Gold Roast. They provide office coffee & warm beverage Estimated Reading Time: 8 mins
Importance of Website: 9 Great Reasons Why You Need One
Last week I was thinking about the importance of website and how many businesses don't one. When I saw this statistic for the first time I could not believe it, what is importance of website. As I called a list of local dental offices I quickly found out that most of them don't have a website, what is importance of website. Now I understand these statistics may actually be true, what is importance of website.
I was shocked. It made me think I should write an article on why having a website is important for your business if you want to get new what is importance of website, or even just keep your existing ones. This articles summarizes all of the reasons that came to me as I wrote.
I am sure there are more reasons why having a website is necessary for business, but these are main ones that stick out to me. You can also listen to our podcast " What Is the Importance of a Website? In my opinion everyone should have a website because they are so inexpensive and yet so effective.
Hopefully my article will help you see the importance of what is importance of website for your business. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit. Here are 9 great reasons why having a website is important. Click on the links to learn more about each one. Why Are Websites Important? Why Is a Website Important? Why is a Website Important for Your Business?
Why Website Is Important for Business? Why Is a Website Important for Your Business? Why Is It Important to Have a Website? Why Is It Important to Have a Website for Your Business? Why Is Website Important? Why Is Website Important for Business? In order to gain new customers you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase. In today's world the place where most people what is importance of website most markets go is to the internet, specifically a search engine like Google, what is importance of website, Yahoo, or Bing, what is importance of website.
Google is by far the biggest with about 6 of every 10 searches. To learn more about the market share each search engine has go to ComScore. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do. Another reason why a website is important for your business is that there is a large portion of the market that won't even consider you as what is importance of website option when they are looking to buy, if you don't have one.
I know personally if I am dealing with a supplier I am looking to purchase from and they don't even have a website I pretty much write them off as an option and my view of that company is diminished. It gives me the impression that it is a company that is very poorly managed. With this viewpoint why would I want to purchase from a company like this? Based on my experience most people think similar to myself. Here's a look at the Profitworks website to give you an idea about how you could promote your business with a professional website.
Having a website makes it very easy for what is importance of website to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business.
By having a website people will be able to find what is importance of website company when they search for your company on a search engine like Google, Yahoo or Bing, what is importance of website. It is true that if you don't have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result.
Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results. Which of the below results would you rather have for your company. Results like the first image or the last image? I would prefer the results shown in the first image as the results for Harold Stecho Electric Ltd. don't give me any enticement to contact them, very little information on what they do, no information on what value they provide and what makes them different.
The search results for Profitworks are not perfect but they do describe what Profitworks does right below the first link. The links also provide links to two free resources, enticing people to click on the links and an "about us" link where they can learn more about Profitworks.
I don't use this example to criticize Harold Stecho Electric Ltd. I just used the first company that came to mind that I knew did not have a website. I know they don't have a website as I tried to find their website the other day when doing some work for one of my clients. Personally I would be hesitant to even spend time calling the results from Harold Stecho Electric Ltd.
because the results that come up make me think they might be out of business. If I think this the case I usually don't phone as I feel it would be a better use of my time to phone a competitor that I know for sure is still in operation.
These two examples further underline why websites are important. A website also makes other forms of marketing so much easier.
For example, as social media marketing continues to take off, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless! If you plan to set up ads, such as Facebook adsyou can direct users to your website's digital store, an information landing page, or whatever you think will be best to get a conversion.
Having a website is important as it is an extremely low cost per impression marketing vehicle. The more professional and customized, the higher the cost.
The only other additional costs in addition to the website design is the website hostingwhich is very inexpensive. The link above for Blue Host is an affiliate link I will get a small commission from if you decide to purchase from them. If you are not familiar with what an impression is you can find a definition on our small business marketing dictionary. For this example I am also going to assume that the website gets 1, visits a month and that the average viewer views 3.
This equates to 42, pages views a year and should be easily attainable for almost any website. Based on this assumption if you include the upfront cost of designing the website and look to amortize it over 5 years the cost per impression is high. During this time frame your impressions from your website would be 42, times five orThis is not cheap but here is where it gets good.
After this initial investment the ongoing costs are extremely low for those 42, impressions every year. Having a website, next to Facebook Ads, is the most cost effective marketing method when looking at cost per 1, impressions.
Your website will be much more effective though than Facebook Ads because people see your website they are actively engaged in learning about your company. Having people actively engaged on your website for multiple minutes at a time will result in many more leads and sales than a small Facebook Ad as most often people don't even notice Facebook Ads. If you want to learn about another great tactic for getting more leads from your website, listen to our podcast, " How Live Chat Can Work To Increase The Leads You Get From Your Website.
Another great reason as to why having a website is important is that is will give you a positive ROI. How many sales do you need to generate to pay this back? If you are in a business to business market my guess is that you may only need one sale to make your website investment worthwhile. If one sale is not enough, it is probably only a handful. The chances of your website generating more than a handful of customers over the course of five years is almost guaranteed given websites are about the 3 source of new customers for the average small business.
Even if you are in a business to consumer market how much in sales would you need, to make the website investment worthwhile Do the math, what is importance of website, but I am sure when you look at the numbers they will prove for themselves that it is worthwhile investing in a website. The great part about a website is that once you invest in it, you have it forever and it continues to work for your forever, what is importance of website.
What other advertising methods are there that once you pay for it once, it continues to work for your business for ever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done, what is importance of website.
That money you spent on the newspaper ad is gone and you can never get it back, what is importance of website. If you don't get a return on investment from it, you never can. The same is true for Google Adwords, Facebook Ads, Linkedin Ads, a Yellow Pages listing, magazine ads etc.
Where as with a website, if you don't make a positive ROI in the what is importance of website year, no worries because you have from now until the end of time to get a return on your investment. By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online you can dramatically increase your customer base by selling online.
To learn more about how to do this, read my article Expand Customer Base By Selling Online, what is importance of website. Or maybe you can't sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts.
Here's what is importance of website great story that illustrates this. About 6 months ago I got a call from a man in Calgary interested in my services. I could have never generated a lead from someone in Calgary with any of my current marketing methods, except for my website. This example illustrates how having a website opens the doors for your business to a much larger geographic area the entire world.
Another great reason why a website is important is that it can also act as a data center for your own employees, customers, and your prospects. A great example of this is my customer Gold Roast.
Why is Having a Website Important?
, time: 2:05Importance of a Website in and Beyond
Oct 04, · Importance of a Website for Marketing. The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your Estimated Reading Time: 9 mins May 13, · What is the importance of website in today world. Consumers' attitudes are constantly changing to suit their circumstances. Depending on the type of product they are buying. Especially when a consumer wants to buy what they need after the COVID they don’t go out and buy. They only get things online Importance of Website: Customers all over the world can find you 8. Why Is Website Important? It's an Easily Accessible Data Center. Another great reason why a website is important is that it can also act as a data center for your own employees, customers, and your prospects. A great example of this is my customer Gold Roast. They provide office coffee & warm beverage Estimated Reading Time: 8 mins
No comments:
Post a Comment